Communications strategy is essential for shaping perceptions, building brand reputation, and achieving organizational objectives through strategic and deliberate messaging.
Working closely with our clients we create comprehensive communication strategies to help them identify key audiences, understand their concerns and expectations, build a compelling narrative, expand customer loyalty, attract talent, foster engagement and ultimately, establish trust.
Palladian develops a communication strategy
tailored to each client by following
a sequence of steps:
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Public opinion research |
Identification of target audiences |
Elaboration of significant messages |
Continuous evaluation of results |
Development of an integrated communication plan |
Use of new technologies |
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Media relations are essential for managing and controlling the narrative, fostering positive visibility and establishing credibility in the public sphere.
Over two decades we have built a strong network of trust with key media ensuring that our clients can communicate their messages in an effective and convincing manner.
Our services include among others:
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Press Office operations |
Preparation, distribution and follow up of Press Releases |
Organization of Press Conferences and Press Trips |
Integrated Media campaigns |
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Press Office operations |
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Preparation, distribution and follow up of Press Releases |
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Organization of Press Conferences and Press Trips |
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Integrated Media campaigns |
Events are an integral part of most communication strategy programs.
We aim to:
The interests of a client’s business are affected by legislation, government decisions, NGOs’ initiatives, etc. Passively accepting developments is not a viable option.
Whether they seek to influence specific regulations or to create new business opportunities, we can help our clients convey their views to decision makers, forge meaningful alliances, manage their relations with key stakeholders and navigate the complex landscape of government and societal dynamics.
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There are two kinds of companies: Those that have experienced crises in the past and those that will do so in the future! |
Our clients’ reputation is their most valuable and fragile asset. We help them fortify their business, build trust with their key stakeholders, prepare for the worst-case scenario, and lay out effective response plans.
In the event of a crisis, we offer round-the-clock strategic counsel and harness our extensive network of strong ties with the media to ensure a fair and objective presentation of our clients’ positions.
Our Range of Services includes:
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Investor Relations |
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Monitoring & Reporting |
Effective communication with your investors can create added value and increased demand for your shares. We proudly carry Palladian's legacy as the first communication agency to provide Investor Relations in Greece to an entirely corporate clientele. Leveraging our years of expertise, we will work jointly to produce strategically and communicate effectively the optimal message for your investors. Among others our services would include:
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Understanding the content, sources, and motivations behind what is written or said about your business is crucial for devising a successful communication strategy. Our state-of-the-art monitoring tools offer real-time, 24/7 access through our website to media coverage of your company, industry, and competitors. Through regular customized reports, we allow our clients to assess measurable result of our efforts. Going beyond mere surface-level observations, we offer an in-depth analysis of their media coverage, combining both quantitative and qualitative insights. By harnessing valuable insights from our extensive network of strong ties with key journalists and opinion leaders, we help our clients decipher what is written about them and, more importantly, why, allowing them to understand the "big picture," facilitating informed decision-making. |
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Internal Communications |
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Media training |
Internal communications is keeping employees connected and informed, and creating a shared understanding of company goals, values, and guidelines. Internal communications is critical for keeping employees up-to-date on a company’s latest initiatives, establishing a voice of authority and trust to combat rumors, and facilitating streamlined, clear communications among different departments. We provide our clients with the tools (social media, intranet, newsletters, teambuilding events) that will allow them to listen and learn from their employees, to engage with them, strengthen morale, align behind a common mission and values and attract capable and talented individuals. |
Media training empowers individuals to confidently convey their messages, handle interviews adeptly, and manage public perceptions, fostering a positive and influential media presence. In our privately owned studio facilities, we organize tailor-made Media Training Seminars, with both theoretical and practical training, simulating a statement/interview in a livestreaming scenario. Palladian Media Training Seminars are supported by our experienced journalist partners with the aim of submitting the trainee to the full range of scenarios they will potentially face "on-air". |
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Creative Support |
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Digital PR |
In a visually competitive landscape, creative support is essential for capturing attention, differentiating brands and communicating the core values of your organization. Our Creative Support is tailored to meet the unique needs of each client, ensuring that our strategies resonate authentically with their brand identity. By employing innovative strategies, we create captivating and unforgettable content. Whether it's visually striking campaigns or immersive multimedia material, our focus is on pushing the limits of creativity to ensure a lasting and impactful impression.
Strategic Impact: Our Creative Support isn't just about aesthetics; it's about strategic impact. Every creative element is carefully designed to contribute meaningfully to the overarching goals of our clients. |
In today's rapidly evolving digital landscape, the dynamic discourse unfolding within the Social Web among the most influential segments of society demands the attention of every forward-thinking company. To be truly effective and viable, it is imperative for businesses to recognize the unprecedented opportunities inherent in this interactive space. Through a well-crafted social media strategy, we go beyond accumulating followers or likes, and focus on meaningful interactions and genuine connections. By actively participating in the social dialogue, we strategically position our clients not only to understand but to effectively respond to the evolving needs and concerns of their audience. At the end of the day, our clients’ robust social media presence increases their visibility and relevance in the market, facilitates genuine engagements and provides a unique avenue for tangible business-network growth.  |
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Investor Relations |
Effective communication with your investors can create added value and increased demand for your shares. We proudly carry Palladian's legacy as the first communication agency to provide Investor Relations in Greece to an entirely corporate clientele. Leveraging our years of expertise, we will work jointly to produce strategically and communicate effectively the optimal message for your investors. Among others our services would include:
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Monitoring & Reporting |
Understanding the content, sources, and motivations behind what is written or said about your business is crucial for devising a successful communication strategy. Our state-of-the-art monitoring tools offer real-time, 24/7 access through our website to media coverage of your company, industry, and competitors. Through regular customized reports, we allow our clients to assess measurable result of our efforts. Going beyond mere surface-level observations, we offer an in-depth analysis of their media coverage, combining both quantitative and qualitative insights. By harnessing valuable insights from our extensive network of strong ties with key journalists and opinion leaders, we help our clients decipher what is written about them and, more importantly, why, allowing them to understand the "big picture," facilitating informed decision-making. |
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Internal Communications |
Internal communications is keeping employees connected and informed, and creating a shared understanding of company goals, values, and guidelines. Internal communications is critical for keeping employees up-to-date on a company’s latest initiatives, establishing a voice of authority and trust to combat rumors, and facilitating streamlined, clear communications among different departments. We provide our clients with the tools (social media, intranet, newsletters, teambuilding events) that will allow them to listen and learn from their employees, to engage with them, strengthen morale, align behind a common mission and values and attract capable and talented individuals. |
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|
Media training |
Media training empowers individuals to confidently convey their messages, handle interviews adeptly, and manage public perceptions, fostering a positive and influential media presence. In our privately owned studio facilities, we organize tailor-made Media Training Seminars, with both theoretical and practical training, simulating a statement/interview in a livestreaming scenario. Palladian Media Training Seminars are supported by our experienced journalist partners with the aim of submitting the trainee to the full range of scenarios they will potentially face "on-air". |
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Creative Support |
In a visually competitive landscape, creative support is essential for capturing attention, differentiating brands and communicating the core values of your organization. Our Creative Support is tailored to meet the unique needs of each client, ensuring that our strategies resonate authentically with their brand identity. By employing innovative strategies, we create captivating and unforgettable content. Whether it's visually striking campaigns or immersive multimedia material, our focus is on pushing the limits of creativity to ensure a lasting and impactful impression.
Strategic Impact: Our Creative Support isn't just about aesthetics; it's about strategic impact. Every creative element is carefully designed to contribute meaningfully to the overarching goals of our clients. |
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|
Digital PR |
In today's rapidly evolving digital landscape, the dynamic discourse unfolding within the Social Web among the most influential segments of society demands the attention of every forward-thinking company. To be truly effective and viable, it is imperative for businesses to recognize the unprecedented opportunities inherent in this interactive space. Through a well-crafted social media strategy, we go beyond accumulating followers or likes, and focus on meaningful interactions and genuine connections. By actively participating in the social dialogue, we strategically position our clients not only to understand but to effectively respond to the evolving needs and concerns of their audience. At the end of the day, our clients’ robust social media presence increases their visibility and relevance in the market, facilitates genuine engagements and provides a unique avenue for tangible business-network growth. |
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 60, Skoufa Str., GR 106 80 Athens +30 210 3392321 palladian@palladian.gr ΑΡΙΘΜΟΣ ΓΕΜΗ :004277101000 |
Our DNA Our Work Palladian Conferences Financial Reports (in Greek) Contact |
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60, Skoufa Str., GR 106 80 Athens +30 210 3392321 palladian@palladian.gr |
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