Companies that will succeed in the 21st century will be the «social» businesses that are committed to engage in a deep and meaningful relation with their clients. Monitoring discussions and data collection is a crucial part of the complex procedure of participating and evaluating the new media and especially the social media.
Palladian has developed to this end the Social Cube, an application which gives you direct access to any reference/information posted on the web that may concern any topic that interests you or your company. These reports are identified, evaluated and categorized accordingly.
Periodically these data are codified in an effort to evaluate them qualitatively.