Nowadays corporations are judged by the extent to which they incorporate in their operations corporate values and rules. At the end of the day society/consumers expect from them to:
- Provide safe and healthy products
- Ensure the equal treatment of their personnel
- Respect the environment
- Contribute to society in various ways through their profits
Corporations with active contribution to the communities where they operate, benefit from the support of their communities when is required. This is not because the community feels that it has an obligation towards the corporation but because corporations with good and responsible corporate image are more respectable, likable and trustworthy in comparison with other institutions.
Through clever and effective CSR strategic communication corporations can enhance their development and highlight their involvement to the sustainability of the communities in which they operate thus earning the society’s approval.
Palladian helps corporations to identify and choose the best possible strategy in order to contribute to the everyday life of the community. Each and every program is different. Every corporation has specific interests, skills and expertise that can aid the development and prosperity of the community. We help corporations to match their best features and expertise with the needs of their communities. The result is a comprehensive program that benefits equally the community and the corporation.